Web Survey Bibliography
With telephone RDD coverage and response rates declining, survey researchers are looking for new ways to survey the general public effectively. Postal Delivery Sequence Files (DSF) of all residential addresses that receive regular postal delivery now make general public surveys by mail possible. The consensus among most surveyors is that the Web is an inadequate mode by itself for surveys of this type. In this paper, we report results of an experiment conducted using the DSF address list in a small metropolitan region of Western United States to evaluate the potential for surveying the general public by web, mail, or a combination of web and mail. Random subsamples of 2,800 addresses were assigned to one of five treatments: mail only, mail preference, web preference, and equal preference (½ with a standard instruction and ½ with an elaborated instruction for accessing the web survey). A significant effort was made to develop similar visual appearance of the mail and web questionnaires and every treatment contained the same 52 questions. Preliminary results for this experiment, which was fielded in the Fall of 2007, show that response rates vary significantly by treatment, but that the combined overall response rates are similar to those traditionally obtained by Dillman s Tailored Design Method, despite the address-only characteristic of the DSF file where individual personalization was not possible. The high variation across treatments in the percent of households responding via the web suggests that a significant proportion of households will respond by that means instead of mail. Both the response rates and success in encouraging response via the web suggest the potential for a new general public survey methodology that combines mail and web and provides detailed instructions for how to access the web survey.
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Web survey bibliography - Christian, L. M. (21)
- User Experience and Eye-tracking: Results to Optimize Completion of a Web Survey and Website Design ; 2016; Walton, L.; Ricci, K.; Libman Barry, A.; Eiginger, C.; Christian, L. M.
- Evaluating Visual Design Elements for Data Collection and Panelist Engagement; 2015; Christian, L. M.; Harm, D.; Langer Tesfaye, C.; Wells, T.
- Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 4th Edition; 2014; Dillman, D. A., Smyth, J. D., Christian, L. M.
- A Comparison of Results from Surveys by the Pew Research Center and Google Consumer Surveys; 2012; Keeter, S., Christian, L. M.
- Assessing Cell Phone Noncoverage Bias Across Different Topics and Subgroups; 2010; Christian, L. M., Keeter, S., Purcell, K., Smith, A.
- Questionnaire Design Guidelines for Establishment Surveys; 2010; Morrison, R. L., Dillman, D. A., Christian, L. M.
- Using the Internet to Survey Small Towns and Communities: Limitations and Possibilities in the Early...; 2010; Smyth, J. D., Dillman, D. A., Christian, L. M., O'Neill, A. C.
- Where Do We Find You? How to Locate Cell Respondents; 2009; Christian, L. M., Dimock, M.
- Do Landline RDD Samples Adequately Cover the "Wireless Mostly"?; 2009; Dimock, M., Christian, L. M., Keeter, S.
- Open-Ended Questions in Web Surveys: Can Increasing the Size of Answer Boxes and Providing Extra Verbal...; 2009; Smyth, J. D., Dillman, D. A., Christian, L. M., McBride, M.
- The Influence of Topic Interest and Interactive Probing on Responses to Open-Ended Questions in Web...; 2009; Holland, J. L., Christian, L. M.
- Designing Scalar Questions for Web Surveys; 2009; Christian, L. M., Parsons, N. L., Dillman, D. A.
- ...; 2008; Dillman, D. A., Smyth, J. D., Christian, L. M., O'Neill, A. C.
- Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method ; 2008; Dillman, D. A., Christian, L. M., Smyth, J. D.
- Combining Mail and Internet Methods to Conduct Household Surveys of the General Public: A New Methodology...; 2008; Dillman, D. A., Smyth, J. D., Christian, L. M., Oneill, A.
- Context effects in Internet Surveys: New issues and evidence; 2007; Smyth, J. D., Dillman, D. A., Christian, L. M.
- The influence of interactive probing on response to open-ended questions in a web surveys; 2007; Holland, J. L., Christian, L. M.
- Is it Possible to Obtain Equivalent Answers to Scalar Questions in Web and Telephone Surveys?; 2006; Christian, L. M., Dillman, D. A., Smyth, J. D.
- Open-Ended Questions in Web and Telephone Surveys; 2006; Smyth, J. D., Dillman, D. A., Christian, L. M., McBride, M.
- Comparing Check-All and Forced-Choice Question Formats in Web Surveys: The Role of Satisficing, Depth...; 2005; Smyth, J. D., Dillman, D. A., Christian, L. M., Stern, M. J.
- The Influence of Graphical and Symbolic Language Manipulations on Responses to Self-Administered Questions...; 2004; Christian, L. M., Dillman, D. A.